To introduce the DRIVE program, we created a bi-fold brochure to be given to pom & cheer coaches and a tri-fold brochure to be given to parents. Both pieces needed to be cohesive in design, yet each piece differs in content. The coaches will be met with one-on-one so the bi-fold works well for hand-delivery. The parent's tri-fold brochure will be both hand-delivered and can be stuffed in a standard letter-sized envelope and mailed.
(bi-fold exterior)
(bi-fold interior)
(tri-fold exterior)